Top 10 Foods That Contain Red 40 (And How to Avoid Them)
- Liam
- Mar 3
- 7 min read
Updated: Mar 4

Table of Contents
Summary
Red 40 is one of the most widely used artificial food dyes, found in everything from candy and sodas to cereals and even medications. While manufacturers use it to enhance the appearance of processed foods, health concerns surrounding Red 40 have led many consumers to question its safety. Some studies link Red 40 to hyperactivity in children, allergic reactions, and even potential long-term health risks.
But where is Red 40 most commonly found? In this article, we’ll break down the top 10 foods that contain Red 40, explain how to identify it on labels, and offer healthier alternatives. Whether you're looking to reduce artificial dyes in your diet or completely eliminate them, understanding where Red 40 hides is the first step to making smarter food choices.
What Is Red 40 and Why Is It Used?

Red 40, also known as Allura Red AC (E129), is a synthetic food dye derived from petroleum. It is one of the most commonly used artificial colorings in processed foods, beverages, and even medications. Manufacturers add Red 40 to products to enhance their visual appeal, making them look more vibrant and enticing to consumers.
Why Do Manufacturers Use Red 40?
The primary reasons food companies use Red 40 include:
Color Enhancement
Red 40 provides a bright red or deep pink hue, making products look more appetizing.
Consumer Preference
Brightly colored foods, especially candies and drinks, are more appealing, particularly to children.
Cost-Effective
Artificial dyes like Red 40 are cheaper and more stable than natural colorings, making them ideal for large-scale food production.
Shelf Stability
Red 40 is more resistant to fading compared to natural dyes like beet juice or paprika extract.
Where Is Red 40 Found?
Red 40 is prevalent in:
Processed snacks and sweets
(candies, fruit snacks, flavored yogurts).
Beverages
(soft drinks, sports drinks, powdered drink mixes).
Baked goods
(cakes, cookies, packaged pastries).
Condiments and sauces
(BBQ sauce, artificially colored ketchup).
Medications and vitamins
(children’s cough syrup, chewable vitamins).
While Red 40 is approved for use in many countries, it has been subject to restrictions and warning labels in some regions, particularly in the European Union, due to concerns about its effects on children's behavior.
Top 10 Foods That Contain Red 40

Red 40 is present in a wide range of processed foods, often hiding in products you might not expect. Below is a breakdown of the top 10 foods that commonly contain Red 40, along with examples of specific brands that use it.
1. Candy & Gummies
Artificial dyes are a staple in candies, especially those with bright red, orange, and pink hues.
Common Brands:
Skittles, Starburst, Jolly Ranchers, Twizzlers, Swedish Fish (for vibrant colors).
Why It’s Used: Enhances visual appeal, making candies more vibrant and attractive.
2. Breakfast Cereals
Many colorful cereals marketed to children contain Red 40.
Common Brands:
Froot Loops, Trix, Cap’n Crunch’s Crunch Berries, Lucky Charms (for bright hues).
Why It’s Used: Adds bright, eye-catching colors to cereals.
3. Sodas & Soft Drinks
Red 40 is commonly used in artificially flavored sodas and fruit punches.
Common Brands:
Mountain Dew Code Red, Fanta Strawberry, Big Red (for rich red tones; Cherry Coke uses caramel color instead).
Why It’s Used: Gives beverages a rich red or orange hue.
4. Sports & Energy Drinks
Many sports drinks contain Red 40, even when the flavor doesn’t suggest a red color.
Common Brands:
Gatorade Fruit Punch, Powerade Mountain Berry Blast, Monster Energy Ultra Red (for visual appeal).
Why It’s Used: Makes drinks more visually appealing and distinct from competitors.
5. Flavored Yogurts
Some fruit-flavored yogurts contain Red 40 to enhance their color.
Common Brands:
Yoplait Strawberry, Go-Gurt (for consistent color; Dannon Mixed Berry varies—check labels).
Why It’s Used: Maintains a consistent, bright color in fruit-flavored yogurts.
6. Snack Foods
Red 40 is often found in chips, popcorn, and snack cakes.
Common Brands:
Doritos Spicy Nacho, Flamin’ Hot Cheetos, Takis (for bold coloring).
Why It’s Used: Creates a bold, artificial color that signals flavor intensity.
7. Processed Baked Goods
Many packaged cakes, pastries, and frostings contain Red 40.
Common Brands:
Little Debbie Swiss Rolls, Hostess CupCakes, Pop-Tarts (in frostings/fillings).
Why It’s Used: Ensures a uniform color in frostings and fillings.
8. Desserts & Ice Creams
Some frozen treats contain artificial dyes to enhance their appearance.
Common Brands:
Rainbow Sherbet, Red Velvet Ice Cream, Popsicles (for enhanced appearance).
Why It’s Used: Enhances color and makes desserts more visually appealing.
9. Condiments & Sauces
Certain sauces, dressings, and condiments contain Red 40.
Common Brands:
French Dressing, Sweet & Sour Sauce
Why It’s Used: Maintains a bright, appetizing color in sauces and dressings.
10. Medications & Vitamins
Artificial dyes are often added to chewable vitamins and liquid medicines.
Common Brands:
Children’s Tylenol, Flintstones Chewable Vitamins, NyQuil Cold & Flu (varies by product—check labels).
Why It’s Used: Improves appearance and makes medicines more appealing for children.
How to Identify Red 40 on Food Labels

Food manufacturers don’t always make it obvious when a product contains Red 40. While some brands clearly list "Red 40" in their ingredients, others use alternative names or hide artificial colors under vague terms. Understanding how to spot Red 40 on labels is crucial for those looking to avoid artificial dyes.
1. Common Names for Red 40 on Ingredient Lists
Red 40 can appear under different names depending on the country and labeling regulations. Look for these terms on ingredient lists:
Red 40
(most common in U.S. labeling)
Allura Red AC
(scientific name)
FD&C Red No. 40
(U.S. regulatory name)
E129
(European Union designation)
Artificial Color or Color (129)
(used in some processed foods)
2. Differences in U.S., EU, and Other Countries’ Labeling
Different countries have varying regulations on how artificial dyes, including Red 40, must be labeled.
United States
Red 40 is legal and widely used. It must be listed on the ingredient label but does not require a warning.
European Union
Products containing Red 40 must include a warning: "May have an adverse effect on activity and attention in children."
United Kingdom
Some brands voluntarily remove artificial dyes and use natural color alternatives.
Australia & Canada
Red 40 is permitted and labeled as "Allura Red AC" or "Color (129)."
3. Hidden Sources of Red 40
Even products that don’t appear red or pink can still contain Red 40. Some surprising sources include:
"Fruit-flavored" products
Strawberry yogurts, fruit snacks, and artificially flavored drinks.
Breads & baked goods
Some brands add Red 40 to achieve a golden-brown appearance.
White or light-colored candies
Some use Red 40 in small amounts to adjust hues.
Salad dressings & sauces
Used to maintain consistency in color.
4. Tips for Avoiding Red 40
Look for certified organic products
Organic foods do not contain synthetic dyes.
Choose brands that use natural colorants
Many brands now use beet juice, paprika extract, or turmeric instead of artificial dyes.
Read ingredient lists carefully
Check for any mention of Red 40 or its alternative names.
Healthier Alternatives to Red 40 Foods

For those looking to reduce or eliminate Red 40 from their diet, there are plenty of natural alternatives available. Many brands are now opting for plant-based food colorings, and homemade options provide a way to enjoy vibrant foods without synthetic additives.
1. Natural Color Alternatives to Red 40
Instead of artificial dyes, some manufacturers use natural ingredients to achieve a similar red or pink hue:
2. Brands That Avoid Artificial Dyes
Many companies now offer dye-free alternatives to popular Red 40-containing foods.
Candy & Snacks:
YumEarth, SmartSweets, Unreal Candy.
Cereals & Granola:
Nature’s Path Organic, Cascadian Farm.
Beverages:
Spindrift, Honest Kids, Waterloo Sparkling Water.
Yogurts & Dairy Products:
Stonyfield Organic, Siggi’s, Chobani (some flavors).
Condiments & Sauces:
Primal Kitchen, Annie’s, Tessemae’s.
3. How to Make Dye-Free Foods at Home
Homemade alternatives allow you to enjoy colorful foods while avoiding artificial ingredients:
Homemade Strawberry Yogurt:
Blend plain yogurt with real strawberries instead of buying artificially colored versions.
Natural Red Velvet Cake:
Use beet puree instead of Red 40 for a rich red color.
DIY Sports Drink:
Mix coconut water with fruit juice instead of commercial sports drinks with artificial dyes.
4. Are Natural Dyes Always Healthier?
While natural dyes are generally safer, some considerations include:
Carmine (cochineal) is derived from insects, making it unsuitable for vegetarians or those with ethical concerns.
Beet juice and hibiscus can slightly alter taste, unlike artificial dyes.
Natural dyes may fade faster, requiring different storage methods.
Should You Cut Out Red 40 or Just Be Mindful?

Red 40 is one of the most widely used artificial dyes in processed foods, drinks, and medications. While regulatory agencies like the FDA and EFSA approve its use, concerns remain about potential links to hyperactivity in children, allergic reactions, and long-term health risks.
If you’re looking to reduce your intake of artificial additives, the best strategy is to check ingredient labels, opt for natural alternatives, and choose brands that avoid synthetic dyes. While Red 40 is not outright banned, some people—especially children with ADHD, individuals with food sensitivities, and those prone to migraines—may benefit from avoiding it altogether.
Key Takeaways:
Red 40 is found in a wide variety of foods
including candy, cereals, sodas, snacks, and even medications.
Studies suggest a link between Red 40 and hyperactivity in children
though not all regulatory agencies agree on the risks.
Some countries require warning labels on products with Red 40
while others allow unrestricted use.
Natural alternatives like
beet juice, paprika extract, and hibiscus powder provide similar colors without artificial additives.
Reading ingredient labels is key to avoiding Red 40
as it can appear under different names like "Allura Red AC" and "FD&C Red No. 40."
While occasional consumption of Red 40 is unlikely to cause harm in most people, limiting intake and choosing natural alternatives can help reduce exposure to artificial additives. Ultimately, the choice is yours—just make sure it’s an informed one.
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